Head of ASO //Obninsk, Kaluga, Ulyanovsk, Minsk, Gomel, Kharkov, Kazan, St. Petersburg, Moscow or remotely

Head of ASO //Obninsk, Kaluga, Ulyanovsk, Minsk, Gomel, Kharkov, Kazan, St. Petersburg, Moscow or remotely

ZiMAD is looking for a Head of ASO to join our Marketing team. This is a full-time position reporting to Chief Marketing Officer.

You will work closely with the marketing and product teams, having the following


  • Manage all ASO projects across ZiMAD’s games portfolio, analyzing and improving KPIs relating to store page conversion rates and organic installs growth;
  • Establish comprehensive ASO guidelines and agree on significant ASO-related actions with the marketing and product teams in order to maximize discoverability of each game’s app store presence;
  • Define clear steps to evaluate the performance of app store icons and store page creatives in order to identify best performing assets;
  • Work closely with the art and product teams to produce new icons and general store creatives, ensuring that each title is following coherent visual narratives according to best practices and ASO analytics;
  • Look after the copywriting process of the app store pages in alignment with brand guidelines, USPs and keyword density;
  • Be the in-house expert for keyword research and keyword optimization across multiple game titles;
  • Ensure that store creatives, game titles and pages are properly localized;
  • Apply best practices to game titles and subtitles, constantly finding opportunities to improve the search rankings for each game within different search categories;
  • Improve ways to measure incremental install uplifts from ASO projects, working closely with data analysts to provide all the information needed for further optimization;
  • Establish processes, tools and dashboards that improve ASO operations, including looking after external service providers;
  • Request, defend and manage ASO department costs and promo budgets.

Essential SKILLS we’re expecting for this position:

  • English – Advanced level;
  • Extensive experience and expert knowledge on ASO within the mobile gaming industry;
  • Be confident with data analytics and have the ability to establish key findings based on large data sets;
  • Successful achievements in previous roles working on ASO projects for mobile games;
  • Expert knowledge of all techniques to improve conversion rates on app store fronts;
  • Good creative eye to propose new testing;
  • Deep understanding of various ASO strategies for different gaming genres;
  • Great knowledge about ASO tools and dashboards as well as experience working on Paid Search Ads;
  • Experience working on multiple A/B tests and communicating key results to stakeholders is required;
  • Excellent communication skills which will be applied in collaboration with internal stakeholders as well as company’s external partners;
  • Fundamentals of copywriting (in English) and localization processes are required;
  • Strong understanding of modern mobile game market, trends and key features of free-to-play games is preferred.

We offer:

  • Work on the interesting IT project;
  • Comfortable office in the center of the city or a remote job;
  • Official employment;
  • Competitive salary;
  • Medical insurance;
  • Flexible schedule;
  • Bonuses;
  • Participation in IT-events (conferences, seminars, trainings);
  • Professional and career growth;
  • All conditions for effective work;
  • We consider candidates from other cities and ready to relocate;
  • We provide support during the move and help at all stages of the relocation.