In 2015 Smaato had enormous success in driving the right advertiser traffic to XIMAD’s popular downloadable games like Magic Jigsaw Puzzles, and the results speak for themselves.
SAN FRANCISCO, 14 October, 2015
For the month of October, Magic Jigsaw Puzzles is going pink in honor of Breast Cancer Awareness Month! By purchasing specially marked puzzle packs, every jigsaw player will be donating to National Breast Cancer Foundation, a non-profit organization that helps women around the world. XIMAD is a proud sponsor of NBCF and is committed to the cause.
UA managers are some of the most data-driven people in the industry. Building a successful acquisition program requires constant monitoring of key metrics like loyalty, activation, retention and LTV. And then, there’s the constant tweaking of features and placements to optimize each campaign.