XIMAD is a digital game developer of a wide range of casual gaming products, mostly known by its series of match-3 and bubble shooter games and the flagship game Magic Jigsaw Puzzles. XIMAD develops free-to-play games for all major mobile platforms and social networks like Facebook. Below is our interview with Maria Neumiarzhytskaia, PR manager at XIMAD.
Our ad network partner Smaato has just published a new case study that looks at how one of Smaato’s key publisher partners, XIMAD, uses SPX platform to easily customize and manage their inventory.
In 2015 Smaato had enormous success in driving the right advertiser traffic to XIMAD’s popular downloadable games like Magic Jigsaw Puzzles, and the results speak for themselves.
SAN FRANCISCO, 14 October, 2015
For the month of October, Magic Jigsaw Puzzles is going pink in honor of Breast Cancer Awareness Month! By purchasing specially marked puzzle packs, every jigsaw player will be donating to National Breast Cancer Foundation, a non-profit organization that helps women around the world. XIMAD is a proud sponsor of NBCF and is committed to the cause.
UA managers are some of the most data-driven people in the industry. Building a successful acquisition program requires constant monitoring of key metrics like loyalty, activation, retention and LTV. And then, there’s the constant tweaking of features and placements to optimize each campaign.
After crossing one billion play sessions on iPad, XIMAD‘s Magic Jigsaw Puzzles has come to iPhone for users running iOS 7 or later. The app allows users to access more than 20,000 jigsaw puzzles, or turn their own images into puzzles within the app.