5,000 Trees in 14 Days: A Lesson in Collective Impact
At ZiMAD, we’ve always believed that mobile games can do more than entertain. They can inspire action.
This Earth Day, we put that belief to the test once again. Through our One Game. One Tree. campaign in partnership with Evertreen, we invited the DOMINO community to turn every move into a real-world contribution. Our goal was simple: play with purpose. The results exceeded our expectations.
Over 14 days:
- 5,000 trees planted across LATAM and the Brazilian Amazon
- 100+ tonnes of COโ to be absorbed annually
- 750 hours of hands-on planting work on the ground
Behind every number is a shared commitment from our players, partners, and team. This wasn’t a corporate initiative with a logo. It was a community proving that small, consistent actionsโin this case, game movesโcan lead to measurable environmental impact.
Thank you:
- To every DOMINO player who made their move count.
- To the team at Evertreen for turning digital engagement into real forests.
- To the ZiMAD team for embedding purpose into our products.
And this is only the beginning. Our next environmental campaign is already underwayโthis time in the Magic Jigsaw Puzzles community. Join us there and keep making your moves count.
Same mission, new opportunity, even more impact.
If you believe games can be a force for sustainability, follow ZiMAD on LinkedIn for more updates on our environmental initiatives.
Dmitry Bobrov
CEO, ZiMAD